Brand Strategy and Creative Direction Document

In order to create a successful brand, it's important to have a solid foundation. This means creating a strategy and visual direction that considers the client's goals and needs.

This document analyzes your brand and provides steps to help you reach your business goals as well as also look at ways to engage your target audience and stand out from your competitors.

Before you begin designing, you must work with your client to create a clear visual plan. This helps to avoid any misunderstandings and ensures that you create the perfect look for your client's brand.

This template will be presented to your client in preparation for the design stage.

WHAT’S INCLUDED?

• ZIP file containing Adobe Illustrator and Figma files
• Guide & Instructions
• Actual verbiage (directions and tips)
• Introduction: What is brand strategy?
• Contents
• Brand story
• Brand mission
• Brand values
• Brand personality & Tone of voice
• Brand goals
• Target audience & target personas
• Brand inspiration analysis
• Competitors analysis
• Creative direction and x2 Moodboard concepts
• Design solutions
• Feedback