For coaches and creatives who want their website to actually convert

Your Website Can’t Sell What It Can’t Clearly Say

If your traffic is growing but your bookings aren’t, the problem isn’t your offer, it’s your website. This free workbook will help you clarify your offer, message, and structure so your site finally starts converting.

This is for you if:

• You’re a coach or creative with a no-brainer offer, but sales feel slower than they should be.
• You’re planning a new website and want to get it right from the start.
• You’ve hired a designer before, but the final site still didn’t feel aligned or perform well.

What’s Inside:

The Website Clarity Workbook walks you through the exact process I use with my 1:1 clients:

• Offer Clarity: Define what you do, who it’s for, and why it matters.
• Ideal Client Snapshot: Dig deeper into their pain points, language, and desires.
• Message Builder: Write clear, benefit-driven messaging that connects.
• Structure Starter: Organise your pages in a way that makes sense and skip the unnecessary pages.
• Visual Direction: Begin exploring how your brand should look on your website.

What Makes This Different?

This isn’t a fluffy content planner or a list of tips. It’s a strategic workbook that helps you:

• Cut through the clutter and focus on what actually drives conversions
• Prepare your business for a proper website investment
• Lay the foundation that turns visitors into paying clients

Ready to get clear?

Grab your free Website Clarity Workbook and build a site that actually sells your offer.

Already have clarity?

Then you’re ready for your Website in a Week. Let’s design, write, and launch your conversion-focused site in just 7 days.